Alien Registration- Boutin, Clifton J. (Winthrop, Kennebec County)

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Environmental Scanning and Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework

This research paper involves the development of a normative conceptual framework of global or international marketing strategy for academic researchers and practitioners that is informed by multiple literature streams and theoretical foundations, including environmental scanning, the strategy fit paradigm (environment-strategy coalignment), industrial organization theory, the resource-based view, and perceived environmental uncertainty

Teaching Personal Selling Strategies and Tactics with Popular Culture Examples: An Active Learning In-Class Group Activity

An original in-class activity to enhance students’ understanding of personal selling strategies and tactics was developed that was informed by multiple teaching and learning theories and techniques from the extant literature, including: active learning (e.g., Bonwell & Eison, 1991); social learning theory (e.g., Bandura, 1971); cooperative learning (e.g., Li & Lam, 2013); constructivism (e.g., Learning-Theories.com, 2015); social constructivism (e.g., Creswell, 2014; Vygotsky, 1978); and educational entertainment or edutainment (Rapeepisarn et al., 2006). For the activity, student groups select and analyze three scenes in movies or television shows in which characters use personal selling activities in an attempt to close a business deal

Development of space stable thermal control coatings for use on large space vehicles

The evaluation and environmental testing of zinc orthotitanate pigments for use as space stable thermal control coatings on large space vehicles are discussed. Electron paramagnetic resonance spectra of the pigments and their precursor compounds are examined. A continuing study of the spectral intensity of mercury-argon and mercury-xenon sources in reported. Results of long term environmental testing of commercially available, strippable, protective coatings are discussed

Business students\u27 personal branding: An empirical investigation

Personal branding is the process by which an individual actively tries to manage others’ impression of their skills, abilities and experiences (Johnson, 2017). It is the marketing of oneself to society (Lair, Sullivan, & Cheney, 2005; Peters, 1997; Shepherd, 2005). While the current job market is touted as being the best in years, employment opportunities for business aspirants in the U.S. economy changed little from 2017 to 2016 when comparing a United States Department of Labor annual report (“United States Department of Labor,” 2018). This suggests that new business graduates continue to face the harsh reality of a challenging environment in terms of future employment prospects. This accentuates a great need for business schools to arm students with the personal branding skills requisite for today’s competitive employment landscape